Distributor & Dealer Relations

Distributors play a vital role in the RV Industry.  They provide strategic locations to the market they serve in order to service their customers on a daily basis.  They buy in large quantities to distribute in a timely manner at the dealers request.  Every dealership has a choice of many buying sources.  Because of this, distributors maintain a well-trained sales staff.

It is not uncommon for the distributor sales person to represent anywhere from 5000 to 15000 SKU’s.  Their focus is not selling the individual items but to forge a relationship with their customers to sell the distributors name and programs.  It also becomes impossible, because of quantity, for them to be experts on all products.

With the RV Alliance Group, we represent a limited number of products.  With this intense focus of selling limited lines at the dealer level, we create a pull through system that has proven itself over time.  We are able to form a strong bond with the distributors and dealers, which enables our principals to enter the market quickly and then create a demand for the products through dealer education.

Each member firm of the RV Alliance Group has an extensive database of all the dealerships in their respective territories.  We have established close working relationships with them because we have serviced these territories for many years. 

 This also enables us to categorize them by total dollar volume:

 “A” Dealers = Highest Sales Volume

 “B” Dealers = Mid-level Sales Volume

 “C” Dealers = Lowest Sales Volume